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Ted Sarandos on AI – Creative Storytelling Rules, It’s Good Business “Making Content 10% Better” Not “50% Cheaper”
Netflix co-CEO Ted Sarandos tried to soothe Hollywood's AI fright, insisting that excellent storytelling, not cheaper content, is better for business.
With the creative community trembling at the march of AI, Netflix co-CEO Ted Sarandos tried to soothe the waters, saying excellent storytelling is the basis of the entertainment business although artificial intelligence can be great tool for creators. The impact is hard to predict, obviously, he said on a call after the giant streamer’s quarterly earnings. It’s in the plot, the surprise twist … I’m not saying that audiences don’t notice all these other [AI] things.
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