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Team USA Men’s Basketball Victory Most-Watched Gold Medal Game Since 1996 Atlanta Olympics
Ratings were sky-high for Team USA's basketball triumph.
Led by Peacock, the game ranked as the most-streamed event of the Paris Olympics across NBCU digital platforms, with an average minute audience (AMA) of 2.7 million viewers. NBCUniversal’s presentation of the final Saturday of Paris Olympics competition on NBC, Peacock, and across key NBCU platforms posted a projected Total Audience Delivery (TAD) of 30.7 million viewers, according to fast national data from Nielsen and Adobe Analytics. Beginning with Friday’s Opening Ceremony, NBCUniversal has posted a 16-day Total Audience Delivery average of 31.3 million viewers across the combined live Paris Prime (2-5 p.m.
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