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Team GB’s Paris Olympics kit is short on imagination as function wins out | Lauren Cochrane

Promotional images show youngsters looking excited – but possibly more for the task ahead than the clothes they are wearing

It’s one that takes in the demands of multiple, wildly different sports, as well as comfort, performance and some kind of unifying aesthetic that shows a gymnast, a sprinter and a breakdancer are on the same team. So it’s no surprise that this level of juggling quite often leads to kits like the Adidas one being worn by Team GB for the Paris Olympics – one that feels a little generic, and “designed by committee”. By contrast, Sawyers’ low-rise shorts and cropped vest top (also worn by 400m sprinter Laviai Nielsen) look like designs that allow a woman to be able to concentrate on competing.

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