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Taylor Zakhar Perez Sets Internet on Fire After Stripping Down for Sultry Underwear Campaign
Perez has been named the new global ambassador for Lacoste, stripping down to his underwear in a series of sultry images and videos for the brand.
Taylor Zakhar Perez is no stranger to turning heads on-screen, with star-making roles on the sex comedy, “ Minx, ” and gay rom-com, “ Red White & Royal Blue, ” but the actor is making jaws drop with his latest project — a sultry underwear campaign for Lacoste. The new campaign video was shot by Belgian photographer Quentin de Briey and soundtracked by the 80s synth song, “Discowar,” from French band OTO. Lacoste says it wanted to bring to life “raw, sincere imagery,” playing with light and shadows to create “textured, intimate visuals.” Social media users have used slightly more forward language to describe Perez’s provocative pics, taking to X and Instagram to also post reaction memes to the seductive campaign.
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