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Taylor Swift’s The Eras Tour Wraps as First Tour to Pass $2 Billion in Sales
Swift played to 10 million fans from 2023-24.
The friendship bracelets, the surprise songs and all of Swift’s eras took over, sparking major economic booms in every city she visited and hysteria among Swifties around the world. That one – The Tortured Poets Department, released April 19 – arrived while on break from tour, and once again, set a new career-peak with a debut week of 2.61 million equivalent album units earned in the U.S., according to Luminate, and the entire top 14 on the Hot 100. While Tortured Poets spent most of the summer atop the Billboard 200, The Eras Tour continued its blistering pace, including eight nights at London’s Wembley Stadium.
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