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Taylor Swift’s Old Album Streams Doubled After She Bought Her Masters Back
Taylor Swift achieved a 40 percent rise in album streams after she reacquired her masters using profits from her 'Eras Tour'
After Swift, 35, announced last week that she bought back her masters, streams of her original albums more than doubled on Friday, May 30, according to Spotify data shared with The Hollywood Reporter. Devoted Swifties have avoided listening to the original versions of the pop star’s albums since Scooter Braun bought her former record label, Big Machine, in 2019. While revealing she has officially bought back her music catalog, Taylor Swift shared a surprising statement about the status of the rerecorded version of Reputation.
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