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Taylor Swift’s Old Album Streams Double on Spotify After She Buys Masters for 1st 6 Albums
Taylor Swift’s old album streams have more than doubled on Spotify after she bought the masters for her first six albums on May 30.
After Taylor, 35, announced the deal on May 30, Spotify shared figures with The Hollywood Reporter that revealed that streams on all of the original versions of her older albums at least doubled that same day. Kevin Winter/TAS24/Getty Images for TAS Rights ManagementNot only does Taylor officially own her masters, but she also bought back her videos, concert films, album art, photography and unreleased songs. “All I’ve ever wanted was the opportunity to work hard enough to be able to one day purchase my music outright with no strings attached, no partnership, with full autonomy,” she said.
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