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Taylor Swift’s music returns to TikTok even as label fights over artist compensation
Universal Music remains at loggerheads with the app, but Swift – whose new album The Tortured Poets Department is out next week – can control where her work is available
The pop superstar owns the copyrights to her recordings through a 2018 deal struck with Universal that lets her control where her work is made available, unlike many other artists. TikTok, owned by Chinese company ByteDance, called this “a false narrative” and said that UMG had “chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their talent”. This meant some of the world’s most popular music – including by the Beatles, Bob Dylan, Elton John, Harry Styles, Drake, Sting, the Weeknd, Kendrick Lamar, SZA, Ariana Grande, Justin Bieber, Adele, U2, Coldplay and Post Malone – all disappeared from TikTok’s library.
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