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Taylor Swift’s First-Week Vinyl Sales Through the Years: From Nothing to Historic

As she sets new sales records with every release, here is a history of Taylor Swift's vinyl sales through The Tortured Poets Department.

And it’s a shining success story for how artists have been capitalizing on the resurrection of vinyl as not just physical art piece but also merch item, as the format has continued to surge for 18 years in a row, having hit 43.2 million U.S. sales in 2023, amounting to $1.35 billion in revenue, according to the RIAA. Nonetheless, Folklore was the first Swift album to really lean in to the vinyl-as-collectible trend, with seven alternate covers in addition to the standard black pressing available. And 1989 (Taylor's Version) completed the pre- Tortured Poets set: five color variants, one a Target exclusive with an extra bonus track, and 693,000 LPs sold in its first week.

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