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Taylor Swift’s Eras tour smashes touring revenue record with more than $2bn in ticket sales
Pop singer’s 149-date tour, which ended on Sunday in Vancouver, more than doubles the previous record for a completed tour
Coldplay’s ongoing Music of the Spheres tour has meanwhile passed the $1bn mark, and with concerts booked into mid-2025, could rival Swift’s tally if they continue to add extra dates. Tickets averaged out at a cost of $204 each across the entirety of the tour, a relatively high price point that is testament to how invested – in every sense – Swift’s fanbase is. The $2bn-plus figure does not take into account the considerable revenue generated by merchandise sales, with vast pop-up shops erected outside venues to sell hoodies, friendship bracelets and more.
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