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Taylor Swift’s Eras Tour Book Sold An Insane Amount of Copies In Just Two Days
Taylor Swift's 'The Eras Tour Book' moved a massive amount of copies (814,000) during its first two days on sale over the weekend.
The AP reported that the impressive sales put Swift in rarified air, with the only bigger non-fiction launch ever being the first volume of Barack Obama’s presidential memoirs, A Promised Land, which moved 816,000 copies during its first week in 2020. The Wall Street Journal reported that the retailer and Swift’s team had high expectations for the book, with a person familiar with the roll-out saying the first print run was two million copies. The good book news came on top of another sales triumph for Swift, who this week learned that the Recording Industry Association of America announced that her 11th album, The Tortured Poets Department has gone 6x Platinum.
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