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Taylor Swift’s Catalog Sees Huge Gains Following Masters Purchase Revelation

Taylor Swift albums enjoy huge boost after masters purchasing news breaks.

In fact, Saturday’s numbers were even bigger than Friday’s performance for the overall Swift catalog as the celebration apparently picked up steam among the Swifties. Likewise, radio rewarded Swift fans by adding a few spins, or a 2.2% increase, to the 3,000-or-so daily plays her song catalog received in each of the 12 days before May 30. Billboard will continue to track how Swift’s catalog performs in the coming days, as well as look at what albums are benefiting the most as more account reports are filed to Luminate.

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