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Taylor Swift’s ‘Tortured Poets Department’ Had One of the Best Debuts in History — Will She Eventually Score the Biggest First Week Ever?

Taylor Swift's 'The Tortured Poets Department' debuts with a historic 2.6 million unit first week. How much bigger can she still get from here?

Yet the most important factor here is intangible: Swift is just so much more enormous now than she was even 18 months ago — thanks in large part to the record-shattering Eras tour, as well as all of the success she’s achieved with her recent re-recorded albums, plus “Cruel Summer” becoming one of the biggest hits of 2023 after being released four years prior. Andrew Unterberger: “Fortnight” sounds like a smash to me, but it will not be able to simply dominate the Hot 100 for months (or even multiple weeks) by default like it might have in years past — not with rising hits from Sabrina Carpenter, Shaboozey and Tommy Richman already nipping at its heels, and not with a world-stopping Kendrick Lamar diss record entering the fray today as well. Jason Lipshutz: Following a little more than a week of discourse, it’s even more clear to me that TTPD is going to function like the 2020s version of Reputation — mainstream listeners will continue to be polarized, but Swift diehards will wrap their arms around it as an idiosyncratic opus that captures their favorite superstar’s psyche, messy sprawl of the track list and all.

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