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Taylor Swift’s ‘The Eras Tour’ Book Has Massive Sales Debut
Taylor Swift owns just about every other media segment, including being the most-streamed artist on Spotify in 2024, so why not publishing?
The Taylor Swift Eras Tour book is at Target stores onlyLokman Vural Elibol/Anadolu via Getty Images The singer/songwriter’s The Eras Tour Book, which had fans lining up at Target stores this weekend, sold 814,000 copies in its debut frame. The only book to top Swift’s, according to Circana, is the 2020 first volume of Barack Obama’s presidential memoirs, A Promised Land. Given there was no studio involved, the majority of that money went to Swift who also sold the streaming rights to to Disney+ for a reported $75M.
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