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Taylor Swift’s ‘Eras Tour’ Could Add $1.2 Billion to U.K. Economy


Taylor Swift’s ‘Eras Tour’ is projected to add a $1.2 billion boost to the British economy when she touches down in the U.K. in June

Taylor SwiftKevin Mazur/TAS24/Getty Images for TAS Rights ManagementThe pop superstar’s Eras Tour is projected to boost the British economy by an estimated $1.2 billion (around £997 million in local currency) when she touches down in the U.K. in June, according to banking firm Barclays. Kevin Mazur/TAS24/Getty Images for TAS Rights Management“Whoever came up with the phrase ‘money can’t buy happiness’ clearly wasn’t a Swiftie,” Brooks said in a statement. “For non-fans, £848 may seem like an enormous amount to splash out on a concert — but for Eras Tour ticketholders, every pound they spend is an investment in the memories they’ll create.”

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