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Taylor Swift, Billie Eilish, Beyoncé Lead Mid-Year Album Sales, Latin Music Continues Fast Growth
Taylor Swift, Beyoncé and Billie Eilish lead Luminate's midyear report, which also notes Latin music's dominant growth.
Taylor Swift, Beyoncé and Billie Eilish had the most successful years thus far in terms of U.S. album sales, according to Luminate ‘s midyear music report for 2024. “The Tortured Poets Department” touts the highest sales in the U.S. with 4.66 million total album-equivalent units, followed by Morgan Wallen’s “One Thing at a Time,” Noah Kahan’s “Stick Season,” Beyoncé’s “Cowboy Carter” and SZA’s “SOS.” In terms of total sales, “Poets” leads the pack, followed by “Hit Me Hard,” “Cowboy Carter,” Swift’s “1989 (Taylor’s Version)” and Swift’s “Lover.” It’s also worth noting that usage of YouTube Shorts among U.S. music listeners increased between the second quarters of 2023 and 2024, making it a strong contender against TikTok as the most used short-form video platform.
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