Get the latest gossip

Taylor Swift uses her favorite number to build anticipation for her upcoming album: '13 days until The Tortured Poets Department'

Taylor Swift revisited her belief in the power of the number 13 by announcing there are '13 day until The Tortured Poets Department' in new Instagram Stories post.

And in keeping with that motto and her strategic marketing abilities when it comes to her career as a pop superstar, the Enchanted singer, 34, made a point to reference the 13 day mark until the release of her new studio album. In a nod to the past, Swift had a video posted to her Instagram Stories showing an old-school typewriter that begins to slowly write out the message, all while reminding fans to pre-order the album. Swift has been in promo mode for her upcoming release ever since she first made the announcement about the existence of The Tortured Poets Department during her acceptance speech at the 2024 Grammy Awards ceremony on February 4.

Get the Android app