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Taylor Swift Tops ‘Billboard’ Power 100 List and Reveals ‘Strategic Risks’ That Led to Her Success
Taylor Swift topped Billboard's Power 100 list for the first time and shared the secrets to her success after beating all other artists and execs for the honor.
“This year, the mastermind behind most of the industry’s record-breaking achievements — from a historic stadium run that fueled an unprecedented rule atop the Billboard 200 albums chart to the most profitable concert film of all time — was an artist herself. Taylor began the process in 2021, releasing her versions of Fearless and Red, after arch-enemy Scooter Braun ‘s Ithaca Holdings purchased the master recordings to her first six albums in June 2019. 2024 promises to be another blockbuster year for the Pennsylvania native, as she embarks on the Asia, Australia and European legs of her Eras tour before bringing it back to the U.S. for additional shows in Miami, New Orleans and Indianapolis in the fall.
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