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Taylor Swift Teams With TikTok for Exclusive ‘Tortured Poets Department’ In-App Features
Taylor Swift is promoting "The Tortured Poets Department" on TikTok in a huge way, after inking a special agreement with the app.
On TikTok, Swift fans can dive into the album with playlists to create their own videos with, and they can engage in challenges to unlock exclusive artwork for their profiles. Her songs were among those pulled from TikTok in February, after the app company and Universal Music failed to renew a licensing pact that expired Jan. 31. It appears that Swift cut a separate deal with TikTok, as tracks from other Universal Music artists are still largely unavailable on the app.
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