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Taylor Swift Takes Over Disney+ Homepage for ‘Eras Tour’ Streaming Premiere

Disney+ is giving its homepage a Taylor Swift takeover with the streaming premiere of "The Eras Tour (Taylor’s Version)."

For one day only, the service’s main screen will feature nine curated sets of titles inspired by each of the singer’s eras — including “Fearless” (e.g. “Moana”), “1989” (e.g. “The Little Mermaid”) and “Midnights” (e.g. “Cinderella”). Disney reportedly paid more than $75 million for worldwide streaming rights to “The Eras Tour” concert film, which Swift’s company produced. In its theatrical release, “Taylor Swift: The Eras Tour” generated $261.7 million at the global box office after its Oct. 13 debut, making it the highest-grossing concert film to date.

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