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Taylor Swift Once Vowed Not to Partner With Shamrock on Her Masters. What Changed?
Taylor Swift's masters deal with Shamrock raises the question: What changed from the time she vowed not to partner with the company?
“I simply cannot in good conscience bring myself to be involved in benefiting Scooter Braun’s interests directly or indirectly,” Swift wrote in the letter. In Shamrock’s statement after announcing its acquisition back in 2020, the company expressed admiration and respect for Swift’s work and professionalism, describing her as a “transcendent artist” with a “timeless catalog.” While Swift’s Taylor’s Versions of four of the albums Shamrock held the original recordings to had pulled some fans away from the originals, Swift’s overwhelming dominance as a global superstar resulted in the catalog held by Shamrock still generating nearly $60 million in average annual global revenue between 2022 and 2024, according to Billboard ’s estimates based on Luminate data.
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