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Taylor Swift Made Up 1.7% of Total U.S. Music Market in 2023, According to Luminate’s Year-End Report
Taylor Swift made up 1.7% of the entire U.S. music market in 2023, according to the year-end report from Luminate (formerly known as SoundScan).
Taylor Swift made up 1.7% of the entire U.S. recorded-music market in 2023, according to the year-end report from Luminate, the industry data partner formerly known as SoundScan. It also reflects the innovative strategies our team applied in managing data in 2023, including new partnerships with companies such as Deezer, Melon, Flo and Anghami. • The following three genres saw the biggest growth in the U.S. in On-Demand Audio streaming activity by percentage change: World, which includes K-Pop and Afrobeats (+26.2%); Latin (24.1%); Country (+23.7%)
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