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Taylor Swift Fans Are Full of Emotions After She Buys Back Her Masters: ‘Taylor ALWAYS Wins’

Taylor Swift has bought back her masters, leaving fans emotional after a six-year journey. See their reactions to the news.

The news comes after a bitter public feud with her old label boss Scott Borchetta, who in 2019 sold his Big Machine Label Group — along with Swift’s catalog — for upwards of $300 million to Scooter Braun, a situation the 14-time Grammy winner said at the time was her “worst-case scenario.” Also in a message posted to her Tumblr after the sale, she wrote that she’d learned about the deal “as it was announced to the world” and added, “All I could think about was the incessant, manipulative bullying I’ve received at his hands for years.” Braun would later sell his ownership of Swift’s music to Shamrock Capital, and the musician would busy herself on a mission to re-record the albums she made with Big Machine. So when the “Fortnight” singer revealed in a letter on her website Friday (May 30) that she had finally won control over her masters, purchasing them from Shamrock for an amount that sources tell Billboard was about $360 million, fans were shocked — not just because of how long the journey has been up until this point, but also because of what it means for the long-awaited Taylor Swift and Reputation re-records.

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