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Taylor Swift Eras Tour 2024: Pop star boosts Victorian economy by $174m after three sell-out shows at the MCG
Taylor Swift's record-breaking Eras Tour shows in Melbourne over the weekend have injected a whopping $174million into the Victorian economy.
Thousands of fans splashed out a collective $86m in the accommodation, hospitality and tourism sector, with CBD spending up 30% compared to the previous month. Businesses located close to where the concerts were held at the Melbourne Cricket Ground were the biggest winners, with Swifties spending big on hotels, restaurants and bars, according to NAB data. Thousands of fans splashed out a collective $86m in the accommodation, hospitality and tourism sector, with CBD spending up 30% compared to the previous month
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