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Taylor Swift Drove More Than 400,000 People to Vote.Gov After Endorsing Kamala Harris
Taylor Swift prompted over 400,000 people to visit the voter registration site, Vote.gov, following her endorsement of Kamala Harris.
Taylor Swift helped drive over 400,000 people to voter registration resources following her endorsement of Kamala Harris earlier this week. In the three hours after Swift shared the link, between 9 p.m. and midnight ET on Tuesday, Sept. 10, there was a 585 percent spike in voters using the site’s registration and verification tools (compared to the same time frame over the previous eight days). In a statement, Vote.org CEO Andrea Hailey said Swift’s “impact on voter registration is undeniable.” She continued: “The important thing to remember is that Taylor’s work serves as a model that everyone with a platform can use to encourage Americans to participate in civic engagement.
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