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Taylor Swift Concert Film Helped Boost Average Ticket Prices By 50 Cents At Cinemark Theaters In Q4; CEO Sizes Up Streamers’ Role In Box Office Comeback Bid
Taylor Swift's Eras Tour concert film drove a 50-cent increase in average ticket prices at Cinemark theaters in the fourth quarter, the company said.
Taylor Swift’s Eras Tour concert-doc blockbuster drove a 50-cent increase in average ticket prices at Cinemark locations in the fourth quarter, a top exec at the movie theater circuit said. Speaking to Wall Street analysts during the company’s quarterly earnings call Friday, CFO Melissa Thomas said that in addition to being able to charge more for tickets, Cinemark theaters also sold more concessions thanks to the Swifties. Even though Netflix continues to make theaters a marginal part of its release strategy, Gamble said Apple and Amazon “are leaning into cert types of traditional films and looking to launch them in trad ways in order to generate interest when they reach streaming.”
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