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Taxi! How One International Distributor Got Business Moving During The London TV Screenings

Be Entertainment's Taxi Strategy Gives Buyers A Lift At London TV Screenings

With so many vying for their attention, one savvy distributor found a novel way to get some quality time with the in-demand execs; provide a taxi service to and from the smorgasbord of events and shop them your wares during the ride. The advent of MIP London and the usual BBC Showcase at the start of the week only add to the diary logjam. Add in the likes of Amazon, Fox, Paramount Global, Sony and others throwing events and a diligent buyer can fill their diary twice over.

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