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Tandem Sports + Entertainment Rebrands As Gersh Sports
Tandem Sports + Entertainment is rebranding as Gersh Sports. The U.S. basketball practice becomes the first division to operate under the brand.
The U.S. basketball practice becomes the first division to operate under the Gersh Sports brand, reflecting the agency’s vision for a more integrated approach to global athlete representation. “It’s a reflection of what makes Gersh unique: a premium agency with a boutique feel—backed by scale and resources, grounded in the personalized, hands-on service that defines who we are.” The agency also provides NIL representation for college players, including Chaz Lanier (Tennessee), Andrew Carr (Kentucky), and Kanon Catchings (BYU).
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