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Talpa Quiz Show ‘The Floor,’ Named as ‘Format to Watch’ at MipFormats, Sells to Further Territories (EXCLUSIVE)
Talpa Studios has closed further territory sales for quiz-show format 'The Floor,' which has been named as the 'Format to Watch' by K7 Media.
Talpa Studios’ CEO Maarten Meijs and Sebastian van Barneveld, director of global distribution, talk to Variety about the format. And then we found out as we progressed through all the 11 territories that the host is a key factor in all the ways Maarten just indicated, but also that with Rob Lowe, you have an additional layer, because he’s so astute and spontaneous, and he knows how to grip the viewer.” Meijs says: “What we do is that we focus on evolving our brands in terms of creativity in order that the show is not predictable, and we’ve already included a few new elements with respect to that.
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