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Taking Sora Seriously: How Hollywood Should Absorb Tyler Perry’s AI Warning
Writer Steven Zeitchik speaks on Tyler Perry's decision to halt his $800 million studio-lot expansion after OpenAI revealed generative-AI tech Sora.
The tragic goddess Cassandra, remembered in Greek mythology for having the gift of prophecy but the curse of no one believing her predictions, came to mind when Perry announced he was stopping an $800 million expansion on his Atlanta studio after one look at the new OpenAI software Sora. Asked on the latest episode of the Variety podcast “ Strictly Business ” whether the mogul was acting like Chicken Little, Steven Zeitchik, who often writes about artificial intelligence for his weekly Substack newsletter Mind and Iron, split the difference, saying Perry was being both a bit hysterical and responsible. The notion that Sora and other similar software could lower the barriers to entry for creating premium video content on a computer that once required spending millions on sets, cameras, actors and more is disruptive, to say the least.
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