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T-shirts, thongs and perfect twerking: Anora spent $18m on marketing – three times its budget


Indie distributor Neon has revealed how it pulled off its second best-picture win in five years, following Parasite in 2020

A24, the rival indie distributor behind The Brutalist, brought out a more modest range of merchandise for their film, including two T-shirts and a small-scale model of the community centre (based on a concentration camp) designed by the architect character as its heart. Tonelli adds: “A combination of bourbon and palo cortado sherry offers a rich, soulful base, while crème de mûre blackberry liqueur brings a touch of complexity and depth, echoing Dylan’s poetic lyrics. No official merchandise is available, but enterprising retailers have created unofficial T-shirts that focus on the energetic vaping, and even sticker sets featuring cartoon versions of the key cast, along with the phrase “messy bitch convention”.

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