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SXSW Preview + Hot List: Blake Lively, Jenna Ortega, Michelle Obama, Matthew McConaughey & More Coming To Austin


The curtain raiser on the 2025 SXSW Film Festival: Who's Speaking, What Films are Up for Sale and Blake Lively and Jenna Ortega are coming to town with movies.

Usually, it’s the films that are loud at SXSW in Austin, however, this year a parade of personalities in the City of the Violet Crown will be creating plenty of thunder including Blake Lively, Jenna Ortega, former First Lady Michelle Obama, Disney Co-Chairman Alan Bergman, Amazon and MGM Studios Head Jennifer Salke, Senator Elizabeth Warren and Conan O’Brien fresh off the Oscar Dolby Theatre stage. While Obama’s appearance with her brother Craig Robinson, the National Association of Basketball Coaches executive director and podcast host of Ways To Win, will indeed be leaning toward the types of projects she’s developing at her production house Higher Ground, the anticipation is that the former First Lady will talk about more pressing topics at a time when America is besieged by looming tariffs and Russian cronyism. With intimate access to its creator Richard O’Brien and other major players such as Tim Curry, Susan Sarandon and Lou Adler, the documentary explores what makes the play and film so singular: Its groundbreaking and transgressive themes, iconic performances and epic songs that took over popular culture.

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