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SXSW London Programming Director on What to Expect From 2025 Debut: We’re ‘Converging Culture, Creativity and Technology’
SXSW London is positioning its inaugural 2025 event as a nexus of technology, art and business.
Arnander highlighted the festival’s focus on future trends, including AI and robotics, climate change, healthcare and renewable energy. Arnander has a strong theater background, with previous stints at Ambassadors Theatre Group, Sadler’s Wells, South Bank and Barbican, and this experience will come into play at SXSW London. To ensure inclusivity, the festival plans to implement pricing strategies to reach consumers and members of the public, particularly younger audiences and community groups.
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