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SXSW arts and tech festival leaves Texas for a jaunt in east London
Week-long ‘Olympics of the mind’ next summer will showcase cutting-edge film, gigs, talks and much more
Barack Obama, Johnny Cash, Matthew McConaughey, Elon Musk and Mark Zuckerburg have all taken a turn at addressing its crowds, but now the Texan culture and tech festival that likes to predict the future is to become a bona fide East Ender. It may not be near the desert, and there won’t be so many baseball caps on show, but the huge annual festival in Austin that has become famous for music, film and cutting-edge invention and design is now preparing to take over the streets of Shoreditch. Speaking to the Observer before the full lineup is put together next spring, Katy Arnander, the director of programming, has revealed the conference that will be at the centre of the week-long festival in June will feature 420 sessions, while the wider events will spread across 29 venues, including galleries and nightclubs.
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