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SVOD Subscriptions in Japan Exceed 52 Million, Says Report
Japan's SVOD and premium video markets reach maturity as subscriptions pass 52 million, says a new study.
AMPD says its Japan Online Video Consumer Insights & Analytics report uses a permission-based passive panel measuring digital activity from over 19,000 members in partnership with the Intage Group. Local broadcaster-led AVOD platform Tver commanded over 20.2 million monthly average users (MUAs) and accounted for 38% of premium VOD viewership in 2023. Licensed local dramas are important engagement drivers for Tver, U-Next and Hulu Japan, where TV hits have a second life, while original dramas and variety have had clear acquisition impact on Netflix (‘Love Village,’ ‘First Love’) and Prime Video (‘The Bachelor),” said AMPD lead analyst Dhivya T.
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