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Superdry loses fourth finance boss in five years as losses widen

Giles David to replace Shaun Wills, with sales falling at troubled fashion brand

Wills was preceded this time around by the interim finance boss Benedict Smith after Nick Gresham left in October 2020, less than two years after taking over from Ed Barker. A challenging consumer retail market, set against a backdrop of macroeconomic uncertainty and some remarkably unseasonal weather conditions have all combined to weaken the financial performance of the group. While, to some extent, this was expected due to the decision to exit our US operations and the sale of the brand rights in non-core territories, the segment continues to prove challenging.”

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