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Superdry co-founder in talks to buy back ailing brand after sales slump
Julian Dunkerton lines up potential partners to fund cash offer as company considers shop closures
Dunkerton has, meanwhile, held talks with the investment firm Rcapital and the restructuring specialist Gordon Brothers, the owner of Laura Ashley, according to Sky News. Dunkerton’s attempt to take Superdry private comes after the value of the company slumped more than 60% in the past year, as wholesale sales dived after exiting the US and many of its department store partners have closed or scaled back their operations. Dunkerton co-founded Superdry in 2003 as a market stall in Cheltenham, growing it into one of the most successful names on the UK high street, selling T-shirts, jeans and coats.
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