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Super Bowl: Tubi Attracted One-Third of Streaming Viewership for 2025’s Big Game, Per Nielsen
Tubi saw a big win during the Super Bowl, making up one-third of all streaming viewership and attracting a younger and more female audience.
Tubi, the free ad-supported streamer owned by Fox, continues to grow in popularity, as evidenced by data about Super Bowl viewership published in Nielsen ‘s monthly Gauge report. Overall for the month of February, Tubi made-up 2% of all viewing time on U.S. TVs, its best performance since July of last year and a 17% increase from its January total. On cable, the NHL 4 Nations Face-Off championship game was the most-watched program with 9.3 million viewers on ESPN, while Fox News dominated the rest of the category with the remaining 13 of the top 14 telecasts.
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