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Super Bowl: Kendrick Lamar, the ads, Taylor Swift and everything but the football – as it happened


While the game goes ahead, it’s a big night for culture with a much-anticipated half-time show, a string of big name ads and a returning role for Taylor Swift

Photograph: Cindy Ord/Getty ImagesOh hell yeah, Jackson once again appears to mock so many criticisms of rap music – “too loud, too reckless, too ghetto” – before Kendrick goes into Humble, with his red, white and blue dancers forming an American flag of Black faces. Last year, Uber Eats reunited Jennifer Aniston and David Schwimmer for a Ross and Rachel-themed spot, this time it flexes that celebrity budget again with Matthew McConaughey as a conspiracy theorist who believes that football was invented to sell people food – with cameos from Kevin Bacon, Charli xcx, Martha Stewart and Greta Gerwig. A nice message, to be sure, though quite hypocritical given that it’s on behalf of the Foundation to Combat Antisemitism – a group founded by Patriots owner and noted Zionist Robert Kraft, who has blamed protests against Israel’s invasion of Gaza, which has killed an estimated 60,000 people, on “disinformation” and Palestine with Hamas.

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