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Super Bowl Synch Report: Universal Music Publishing Group Scores a Leading 18 Ads
This Super Bowl commercial 2024 music synch report shows Universal publishing landing the most with placements for songs by Ice Spice and The Band.
“Yeah!” — as well as Charles Wright & the Watts 103rd Street Rhythm Band’s 1970 soul classic “Express Yourself,” which plays throughout the BMW spot — is one of many big, easily recognizable tracks used in Super Bowl advertisements this year. Dove soap licensed “It’s the Hard-Knock Life” (from the Annie soundtrack); Budweiser brought back its Clydesdales for a spot containing The Band ‘s “The Weight”; Volkswagen celebrated its 75-year history in the United States set to Neil Diamond ‘s “I Am . For recent Super Bowls, according to Rich Robinson, Warner Chappell’s executive vp of global synchronization and media, multiple ads used original “sound-design” instrumentals, as opposed to traditional song synchs that generate robust licensing fees for publishers.
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