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Super Bowl set to have biggest ever UK audience thanks to the 'Taylor Swift effect': Half of popstar's British fanbase plan to watch American football showdown in hopes of catching a glimpse of their idol in the crowd
The Super Bowl is set to have a bigger UK audience than ever - thanks to the Taylor Swift effect.
Over half of British Swift fans – or 'Swifties' – plan on watching the highlight of the American football season tomorrow evening, in the hope of catching a glimpse of her in the crowd. Female viewership of the NFL has increased by 9 per cent since Ms Swift started attending games – giving the league its best numbers on record among women Female viewership of the NFL has increased by 9 per cent since Ms Swift started attending games – giving the league its best numbers on record among women.
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