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Super Bowl Poised To Reach Its Biggest Spanish-Language Audience Ever Due To Fox Deportes-Telemundo Rights Deal
The Super Bowl is poised to reach its widest Spanish-language audience yet thanks to a shared rights deal between Fox Deportes and Telemundo.
The Super Bowl is poised to reach its widest Spanish-language audience yet thanks to a shared rights deal between Fox Deportes and Telemundo. The partnership comes as the NFL continues a major push into international markets and looks to add to its already dominant ratings position in the U.S. by appealing to a range of audiences. The league held its first regular season game in South America last month, with the Green Bay Packers meeting the Philadelphia Eagles in São Paulo, Brazil.
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