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Super Bowl LVIII Takes Ratings Crown From Last Year’s Game As Most-Watched Ever
Super Bowl LVIII is officially the most-watched Super Bowl ever
Earlier this week, Deadline predicted this year’s Super Bowl could set a record, given the perfect storm that was brewing with Taylor Swift at the center of it all. And, of course, Swift managed to fly halfway around the world to support Chiefs tight end Travis Kelce on his big day. The CBS broadcast was fairly conservative when it came to showing the pop star and her friends on screen during the game, but as proven by the many events she’s attended that have gone on to set audience records in the past year, her influence couldn’t be discredited.
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