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Super Bowl Halo Fuels CBS’ Delayed ‘Premiere Week’ in Live+Same Day Ratings

Thanks to the halo effect of its Super Bowl LVIII coverage, CBS's "premiere week" landed last week's top 16 most-watched shows.

We don’t talk much anymore about live+same day ratings, since it’s the earliest measurement of a long tail that now includes time-shifted, streaming and more viewership. But if we look at good ol’ fashioned linear live viewing for the week of February 12, CBS has quite the story to tell. “As soon as the strikes ended, we focused on a programming and promotional plan to launch our new season following the Super Bowl,” said CBS Entertainment prexy Amy Reisenbach.

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