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Super Bowl Food Fight: Glut of Grocery Commercials Will Push Viewers to Eat, Eat, Eat
Super Bowl viewers will see a food fight among advertisers, with a significant chunk of commercials devoted to junk food, food delivery or obesity
With more viewers watching programs at times of their own choosing on streaming services, there are significantly fewer properties like the Super Bowl that bring massive audiences to the screen for multiple hours. The Super Bowl “is a good avenue for people that want to talk about a product that is accessible,” says Ryan Riess, vice president of brand strategy and creative development at The Hershey Company. Hellmann’s has enticed Meg Ryan and Billy Crystal to offer a sequel of sorts to “When Harry Met Sally.” Bud Light will feature Post Malone, Shane Gillis and Peyton Manning.
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