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Super Bowl Breakthrough For TelevisaUnivision Drew Millions Of Casual Spanish-Language Viewers, Bringing “A Lot Of Upside”, CEO Says
Super Bowl LVIII broke records for TelevisaUnivision, CEO Wade Davis said, and more than 70% of viewers had not been tuned into the NFL playoffs.
Super Bowl LVIII broke viewership records across the board last Sunday, including in one small-but-growing segment: Spanish-language audiences. Speaking to Wall Street analysts during TelevisaUnivision’s fourth-quarter earnings call, CEO Wade Davis said the game was “overwhelmingly successful” and offers “a lot of upside” for the future. Davis didn’t indicate any plans for future Super Bowl carriage, but said, “There will be a lot of upside for us and for our clients now that we’ve been through this with them once.”
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