Get the latest gossip
Super Bowl Boosts Streaming Services – Ampere Report
Super Bowl boosts Paramount+, Peacock and Amazon Prime Video, an Ampere Analysis report has said
Paramount+ has seen the biggest growth in monthly active viewing of all the streaming platforms with NFL rights, driven by the Super Bowl, which reports said had the highest U.S. TV ratings since the 1969 moon landing. Ampere’s previous research, for example, found that the number of scripted TV seasons being ordered in the U.S. had nearly halved since 2019, as the Brit analysis firm posited a period of “Hollywood displacement.” Minal Modha, a Research Director at Ampere, said Q2 of this year will likely “see the awarding of the NBA rights, the last chance for platforms or streamers to get a seat at the table for a significant amount of time.”
Or read this on Deadline