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Super Bowl Advertisers Poised to Play Things Safe, Fearing Social-Media Backlash
Super Bowl advertisers are poised to pull back on risky creative maneuvers, fearing they may run into social-media backlash from viewers.
While some commercials that run in CBS ’ Feb. 11 broadcast of Super Bowl LVIII may shock or surprise, most will aim to comfort or amuse, as marketers pull back on pushing the envelope. This year’s Super Bowl ad from Bud Light’s sibling, Budweiser, depicts a scenario in which the Clydesdale horses help bring beer to a bar in a storm that has knocked out power — a return to how things worked in the past. And The Foundation to Combat Antisemitism, an advocacy group backed by New England Patriots owner Robert Kraft, will run a 30-second spot that urges people to stand up against prejudice and hate toward Jews.
Or read this on Variety