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Super Bowl Ad Review: Celebrity Commercials Tried for Fun, but Many Stuck With Formula
Super Bowl commercials relied heavily on a formula that involve benign celebrity cameos and stayed away from thought provoking concepts
For the second consecutive year, Madison Avenue relied on a massive parade of celebrities to capture consumer attention, foregoing in many cases the social messages and dynamic creative concepts that have generated chatter in the past. Where the Super Bowl was once the setting for Apple’s still-talked-about “1984” commercial or Procter & Gamble’s clever insertion of Tide into a bevy of ads, it’s now become a place for formulaic cameos of famous faces. The actor has appeared on behalf of the doughnut-and-coffee chain in the past, but on Sunday he raised his game by breaking into a recording session led by his wife, Jennifer Lopez, with a new singing group called the DunKings that included Matt Damon, Tom King, Fat Joe and Jack Harlow.
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