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Super Bowl 2024: 20% of Viewers Say They Rooted for the Kansas City Chiefs Because of Taylor Swift
A survey of 2024 Super Bowl viewers found 20% were rooting for the Kansas City Chiefs because of Travis Kelce's relationship with Taylor Swift.
Her impact on viewership of CBS’s Super Bowl LVIII telecast will continue to be debated even after ratings for TV’s biggest event of the year come out. But it’s undeniable that Swift — who jetted from Tokyo to Las Vegas to cheer on beau Travis Kelce and the Kansas City Chiefs in Sunday’s Super Bowl — has ratcheted up interest in the NFL and is responsible for recruiting a new cadre of fans to pro football. Here’s a new data point on the Swift-ization of the NFL: 20% of 2024 Super Bowl viewers said they were rooting for the Chiefs because of Kelce’s relationship with the global superstar, according to a flash survey conducted by consumer research firm Numerator.
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